Clips: Podcasting's New Front Door
New Sounds Profitable research from The Podcast Atlas looks at the Clip-Converted: podcast consumers who say clips send them back to the full episode and turn them into regulars of new shows. In this brand new report, Sounds Profitable's Tom Webster will be joined by John Morris from SoundStack and Kate Hutchison-Rose from Audacy to discuss the importance of this new research and why clips aren't just about discovery, but about unlocking new revenue streams.
Join us to explore who the Clip-Converted are, beyond simply watching more clips. Clips feed their podcast habit (and don't replace their consumption). And they do more than just follow clips to a full episode: they also act on ads, are in the market for considered purchases, and are the key to giving archive episodes a second shot at audience and ad revenue.
Every clip is a new front door to a podcast, and any podcast can be a front door for new audiences AND new revenue.
