Paragon Webinar Part Three: Flipping The Script - What Programmatic Media Buyers Say About Public Radio

Join us on Wednesday, October 14, at 2 PM ET for the third and final webinar in The New Sound of Sustaining Public Radio series.

What do programmatic buyers see in public radio?

Parts 1 and 2 explored how programmatic advertising works and took us inside WBGO’s launch. In this final session, we’re flipping the perspective to hear directly from the buyers, brand safety experts, and a public radio publisher.

Do national advertisers recognize the value of public radio’s unique audience and programming? What safeguards help ensure their brands appear alongside the right content? And what does it take to turn that interest into meaningful digital revenue for stations?

Get answers to these questions and more in the final webinar of The New Sound of Sustaining Public Radio series.

Join SoundStack and Paragon to explore:

• Why public radio’s audience and listening experience appeal to national advertisers
• How brand suitability and contextual targeting help ensure ads align with station content and values
• What programmatic buyers look for when investing in public media
• How stations can grow digital revenue while maintaining control of the listener experience

Register Here

If you missed the other two webinars, catch up here.