Talking funding for public media at Podcast Movement / SXSW
How are stations approaching the possibility of running ads to add crucial revenue?
Key takeaways:
- how KUT embraces innovation to keep the station healthy
- how public radio listeners have reacted to new kinds of ads
- controls audio publishers put in place to keep the listener/advertiser experience relevant and appropriate
From an NPR-led discussion on the data that will help bring more ad dollars to audio, to a quick Spotify preso on “staying weird," to our own panel (above), lots of wisdom emerged on the current and future state of podcasting from multiple angles.
For public media, bringing in more revenue in the current climate means considering a wider array of tactics. Running "regular ads" is, for some stations, one of them.
How are stations thinking about venturing into this new territory and managing listener expectations? SoundStack CMO Scott Klass got into it with Axios' Kerry Flynn, Katz Digital's Scott Porretti, and most importantly Debbie Hiott, who's charged with making these decisions for Austin's KUT.
Watch the panel discussion in its entirely above.
Ready to talk to us about it directly? Reach out.