New Waves
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Stand up for your partners in 2025
Why do independent tech platforms really matter? The above quote from Mediaocean CEO Bill Wise (made in reference to their acquisition of Innovid a few weeks ago) focuses on a core part of it – the commitment to keeping media and technology separate. It’s about fairness – removing any biases to ad transactions so every buyer and seller has an equal shot at success (and it is, of course, just as core to audio as it is to video).
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It isn’t just for podcasts anymore
The ability to listen whenever you want is the central tenet of “non-linear” audio ... As we’re in the business of offering audio publishers as many technology options as possible to help them grow, it made sense for us to develop more on-demand functionality for streaming too
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A Podcast Host and a Sales Manager Walk into a Bar…
“Back in the day, there used to be a much bigger separation between sales and show creation,” Ira continued. Those kinds of disconnects, among other things, made it harder for hosts to know that their vision was being delivered effectively. “If I had my way, I would’ve been on way more sales calls,” he exclaimed.
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Sound Decisions Made Simple with Streaming Trends
Insights about your stations need to be comprehensive and robust to give you a true understanding of how they’re performing. But they also need to be simple, so it’s easy for you to learn what you need to do quickly.
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The future of better audio ad experiences is now.
While proponents of traditional server-side and client-side audio ad insertion constantly “battle” over which method is better, both are inefficient to some degree and add complexity. They attempt to do things that they weren’t built to do.
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The cycle of satisfied listeners and profitable publishers
Streaming delivery issues impact more than just a smooth listening experience. If the stream doesn’t deliver effectively, neither can ads, and that means a revenue hit to publishers. So when we built ABR capabilities into our streaming server, DAS (Dynamic Audio Server), we built it to work in concert with dynamic ad insertion (DAI).
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A High-Level Look into Marketplace Dashboard
Audio publishers need easy ways to see how all of those channels perform alongside each other so they can make the best decisions for their entire business. Let our own Heather Smith take you through Marketplace Dashboard.
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Jon Stephenson wins Radio Ink award
Big thanks to Radio Ink for recognizing Jon as one of radio’s 30 and under superstars. Read a bit from his interview.
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Powering audio for everyone in 2024
When every player in this space has a fair opportunity to flourish, everyone flourishes – podcasters, broadcasters, advertisers, networks, technologies, and more. Looking forward with CEO Jon Stephenson.
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Sounds Profitable goes deep into the Stack – part 5
An independent, programmatic ad marketplace for digital audio means more buyers/sellers participating in an open exchange – instead of a select few in closed ecosystems – which in turn means more opportunity for everyone.