SoundStack at Advertising Week: Voices Shaping the Future of Audio
Morgan Wiedmann , Marketing Director, SoundStack At this year’s Advertising Week New York 2026, President & COO Mike Reznick joined the AW360 Live podcast alongside Dr. Tamara Zubatiy, CEO and Co-Founder of Barometer, to discuss the evolving role of podcasting and digital audio in the broader media mix.
- Mike and Tamara explore the growing importance of cross-platform planning, the changing relationship between creators and brands, and what marketers should really be asking about AI.
- They also discuss better measurement and what it could mean for audio’s place in media planning, including why podcasting may be ready to move from an “emerging” channel to an essential part of the modern media mix.
Their conversation highlights the opportunity ahead for podcasting and digital audio as marketers look for more effective, measurable ways to connect with audiences across platforms.
🎧 Listen to the full conversation on AW360 Live, Apple Podcasts, or Spotify.
And that conversation continued on the Sounds Profitable Stage at Advertising Week New York, where Mike joined Tamara, Kate Wolff of Lupine Creative, and Annalise Curvelo of Sightly to unpack how podcasting can play a critical role in an omnichannel campaign. The panel explored the Colgate-Palmolive “Serving Smiles” campaign and the results that prove the impact of putting podcasting alongside other major channels.