Paragon Webinar Part Two: Inside WBGO’s Programmatic Revenue Launch

The conversation continues.

If you joined us for Part 1 of The New Sound of Sustaining Public Radio webinar series, you already know why and how public media organizations are exploring new approaches to generating revenue.

Now it's time to hear directly from a station that's doing it successfully.

Join SoundStack and Paragon on June 23 at 2 PM ET for Part 2: Inside WBGO's Programmatic Revenue Launch.

Hear from our friend and partner Steven A. Williams, President & CEO of WBGO, as he walks through how the station made the decision to add programmatic advertising, communicated the change to listeners, and what the revenue results actually look like.

Join us Tuesday, June 23 at 2pm ET for
Part Two: Inside WBGO's Programmatic Revenue Launch

In this session, we'll cover:

• How WBGO evaluated programmatic advertising as a revenue opportunity
• The internal decision-making process behind the launch
• How the station approached listener communication and expectations
• What implementation looked like in practice
• The revenue results and lessons learned

Whether you're considering programmatic advertising or simply looking for sustainable ways to grow digital revenue, this session offers a practical, firsthand look at how one public media organization navigated the process.

📅 June 23 at 2 PM ET

Missed Part 1? Catch up on the webinar replay before joining us for Part 2.