Paragon Webinar Part Two: Inside WBGO’s Programmatic Revenue Launch
Webinar •
See how WBGO successfully launched programmatic advertising and what the station learned along the way.
In Part 2 of The New Sound of Sustaining Public Radio webinar series, WBGO President & CEO Steven A. Williams shares why the station embraced programmatic advertising, how the rollout was managed, what listener response looked like, and the revenue results from its first several months.
