The future is already here โ it’s just not evenly distributed. Programmatic connections enable publishers to connect supply inventory through disparate ad servers, SSPs, and DSPs to communicate with each other with an agnostic approach.
Client-side: VAST tags for ad insertion involve the clientโs media player requesting ads from an ad server. Ads are then displayed for the end user at the opportune moment.
Server-side: VAST tags for ad insertion involve the server generating ads and stitching them into the media directly. From there, the ads are served to the chosen media player.
The goal of inserting ads on the server-side is to also improve monetization, as traditional ad-blocking software is no longer able to bypass ad content playback.
For publishers who have an existing direct relationship with AdsWizz, the supply is already in your own AudioMax SSP instance. We can connect to your inventory through a private marketplace (PMP) connection.
VASTproxy removes the programmatic connector politics to experience true open marketplaces. At its core, it is a versatile infrastructure SoundStack product that enables any VAST connection between any type of ad server or any advertising ecosystem component (SSP/DSP/Exchange).
Want more technical information? Access our documentation.
We are the agnostic partner of choice for accessing the audio ecosystem.ย
Demand partners: our marketplace integrations, agnostic stance and reporting tools are best of breed.
Publisher partners/dev/tech:ย Our open API integrations, proxies, and monitoring tools provide transparent access and real-time insights.
