The Short Stack
A taste of what's hot in podcast and streaming tech, and at SoundStack HQ.
Advertising Week’s first live audio stream – The Short Stack
Edition 15 • May 2024
But I'm not bringing it up to make a case for audio spending. My point is that big revelations often come out of big events, and being there for moments like that can be kind of amazing. On the other hand, if you get blocked out of a packed session or just can’t attend the show, it can kind of suck.
Humans and humanoids in harmony at NAB - The Short Stack
Edition 14 • April 2024
That, to me, is the ideal. I’m obviously very pro-innovation – I’m an audio tech CEO! – but in its right place alongside creative, experienced humans. We have yet to see how it all plays out, but ideally, audio publishers will think about leveraging AI like they think about programmatic advertising, that is, as a complement to working closely with people.
Podcasting on the move - The Short Stack
Edition 13 • March 2024
In many circumstances, podcasting is still described as playing catch up to other media. The typical explanations as to why (measurement concerns from brands, complexities around transitioning more fully to dynamic ad insertion [DAI], etc.) are discussed endlessly. What’s great to me is to continually see evidence of forward movement.
Collaboration bears pod-fruit – The Short Stack
Edition 12 • February 2024
As stated in Podnews: “Sounds Profitable, a membership organization of over 150 podcasting companies, may have forced Apple’s hand. Apple seems to have rushed to publicly document this change just a day before Sounds Profitable released a ‘joint statement’ signed by many of its members….”
Following the ears everywhere – The Short Stack
Edition 11 • January 2024
Using AI to follow consumption habits and allocate ad budgets more dynamically (as NBCU is doing) is an innovative step forward, and it’s just one of many tactics that will help ensure that both publishers and advertisers connect with people more efficiently.
Keeping Promises - The Short Stack
Edition 10 • December 2023
When I see every “Stacker,” from developer to support expert, doing everything they can for our partners – and each other – I’m just as encouraged about the potential for this business to affect meaningful change as I am by strong financials.
The Sound of Standards – The Short Stack
Edition 9 • October 2023
SoundStack itself is built on principles of fairness and equal access (to technology, business partners, etc.) in audio. So it’s a no-brainer for us to participate in initiatives promoting standards that facilitate growth for the whole market – creators, podcast networks, other platforms, advertisers, and more.
When tomatoes are ripe for podcast revenue - The Short Stack
Edition 8 • September 2023
One thing we’re always trying to do over here is remind the market about the connection between the many tech/service businesses of digital audio and the creators. The headline is always this: without the creators, none of us have a business.
Programmatic in perspective at Podcast Movement - The Short Stack
Edition 7 • August 2023
Debates around programmatic started as soon as it emerged in its modern form, roughly 20 years ago. The early objection was simple: if a salesperson could consistently sell a premium ad to Tiffany’s on The New York Times home page for a lot of money, why would they open up inventory in a bidded marketplace? The answers?
Go ahead, touch that dial – The Short Stack
Edition 6 • July 2023
A “channel” in media/marketing lingo is obviously different – a specific path to reach people. In audio, no mystery, the primary paths to the ears are podcasting and broadcasting (OTA, satellite, streaming).